Our Clients Get ResultsSmall Business Success Story A start-up "community" bank hangs its hat on one key strategy - solid products delivered with exceptional service. Every staff member and customer knows the strategy - it's communicated in everything the bank does, even when they answer the telephone or open doors for their customers. The Marketing Source challenge: grow their customer base fast on a very limited budget. We devised a strategic communications plan weighted heavily with targeted direct mail pieces. Result: the response to the bank's first direct mail piece paid for the cost of the campaign ten times over. Nonprofit Organization Success Story An independent nonprofit Cancer Center has quietly built a loyal base of donors and a good reputation for quality patient care. They've also invested a tremendous amount of money in leading edge technology and human resources. The Marketing Source challenge: grow the Cancer Center's regional and national reputation in order to pull patients from other states. We first built a communications department from the ground up to allow the Cancer Center to better utilize public relations and advertising. Staff was recruited and trained, advertising agencies were interviewed, market research was commenced, and a strategic communications plan was put into action. Result: A 200% increase in local, regional and national media mentions, a clean and focused advertising campaign and most important a well-trained communications department that has a smart organized strategic plan to follow for the next five years. These are just a couple of happy endings to Marketing Source projects. We have many more that we'd like to share with you. Abbreviated Client List:
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