Free Marketing Resources, Tools Featured on New Website for Nonprofits and Small Businesses WorldwideMarch 23, 2007 - Marketing executives can open a new marketing toolbox of free resources for strategic marketing, marketing communication, advertising, copywriting, public relations, marketing audits and more at FixYourMarketing.com. "FixYourMarketing.com gives people easy access to tricks of the trade, ideas for future marketing opportunities and an entire array of free tools for planning and implementing effective marketing strategies," said Katie Sternberg, founding partner of The Marketing Source and creator of the website. "Small businesses and nonprofits spend a lot of their time in survival mode. We wanted to create a marketing resource that would provide marketing solutions." FixYourMarketing.com showcases free online marketing articles, free downloadable marketing worksheets, marketing white papers, links to marketing sites, newsletter archives packed with marketing tips, a blog, e-newsletter and easy to implement resources that will kick-start the strategic marketing planning process. The site, which officially launched this month, also provides resource lists and links to other helpful marketing, advertising, public relations and strategic planning resources. Sternberg said Web 2.0 and the Internet explosion of marketing tools create tons of marketing potential, but has created a marketing maze that can be difficult to navigate. "It's hard for small business owners and nonprofits to take away from the day in and day out operations for planning. However, marketing plans are the key to creating effective marketing strategy," said Sternberg. "FixYourMarketing.com includes a free strategic marketing plan outline, and dozens of tips and tools for looking at what you do and why you do it." The site's blog tracks marketing trends, reports on marketing best practices and offers good old fashioned common sense about marketing, customer service, sales, public relations, advertising, graphic design and more. "We created FixYourMarketing as a resource for marketers - whether they are new to the business or looking for new ideas," said Sternberg. "We have created successful marketing campaigns and strategies for our clients, and we wanted to share our extensive marketing experience." The website will soon be home to a series of primers for marketing directors and marketing professionals seeking down-to-earth marketing advice about printing, graphic design, public relations and more. Titles like "Get Your Fix: Printing Services" and "Get Your Fix: Graphic Design" are in the works for release later this year. The Marketing Source, founded in 1999, specializes in strategic marketing planning for nonprofit organizations and businesses with 100 employees or fewer. The more than 40 years of marketing experience of co-founders Katie R. Sternberg and Allison B. Kurpius includes Fortune 500 companies like the Estee Lauder Companies, as well as industrial businesses, hospital management companies and others. The Marketing Source services consulting clients like an in-house marketing department and helps clients develop long-term, strategic marketing plans as well as short-term marketing solutions, resource allocation, marketing seminars, training and more. Media Contact:
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