Develop Your Strategic Marketing Plan, Now
You can get along without a strategic marketing plan. But why waste time and valuable resources when you could carve out a distinct position in a crowded and confusing marketplace?
Successful marketing is knowing the ins and outs of your target audience, building and delivering products and services customers want, writing crystal clear messages and developing great creative to promote your brand. All of this comes from having a top-notch strategic marketing plan that helps keep your organization on target.
We will work with you and your team -- build on your ideas, your success and your objectives to write a marketing plan that will really move your company.
Getting To Know You: During our first formal meeting (generally these meetings are 2-3 hours) we spend time with you and your team learning about your company or organization. We listen to you. Discover your areas of particular concern or concentration. We also collect as much of your current and past marketing and communications efforts as possible -- research, advertising, annual reports, newsletters, brochures and more.
Strategy Session: At our second meeting we work with your team and any critical stakeholders. During this brainstorming session we set actionable goals and discuss strategies and tactics for accomplishing those goals within an agreeable timetable.
Research and Planning: During this phase The Marketing Source reviews the strategy session ideas, your materials, our research and more. We develop strategies and tactics that best accomplish your goals and put it together in an action-oriented plan. We'll also suggest priorities and timelines you can use to assign tasks to your team and to track your progress.
Draft Review: We will come back together approximately six weeks after our strategy session to review the draft of your strategic marketing plan. We may have additional questions for you and your team. We'll ask you to critically analyze the plan and we'll work together to refine it.
Final: Once we review the draft with you, we complete any outstanding work on your plan and present it to you and your team/organization. (The period of time between the draft review and the final plan is generally a few weeks -- it depends on the components of your plan.) Then you can put the plan to work. And you can count on us to help with any follow up questions you have as you work through the plan.
Which strategy are you?
"Strategy, schmategy. My sales are up 200% over last year."
Phenomenal results but will your sales and market keep growing at that rate? What is your competition doing? Do you know what is driving your customers to buy? Are you making money on all those sales? What are you going to do next?
"We need a marketing strategy. As soon as we have time, we're going to get one."
Day-to-day activities can keep you busy but not necessarily productive. Imagine your success if you took the time to set out a few key goals based on some solid market research. What if you put the power of all your marketing resources, employees and time toward the things that really matter? That's what a marketing strategy can do for you.
"We have a marketing strategy. Did it back in 2001. Let's dust that thing off and look at it again."
That's not a marketing strategy. It's a dusty report. Marketing strategies are living, breathing things that have a life of their own. Strategies are never finished. They are executed, evaluated and rewritten forever. Employees understand them and pursue them.
"A consultant did a strategic marketing plan for us once. They promised a lot, all we got was a report."
No consultant can give you a strategic marketing plan. A good marketing strategy has to involve you and your team and be based on what you do, your customers, and where you want to go. That's the only way to make sure the marketing strategy you come up with is something you can truly use.
"Marketing strategies cost money and take time. We don't have either one."
Consider the cost of not having one - lost customers, lost market share, lost time and energy. Marketing strategies don't have to break your annual budget. Marketing plans come in many shapes and sizes - your plan can be custom designed to meet your company's needs. |
Want to find out more? Contact us
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