Fix Your Marketing Workshops:
Advertising that Gets Results
Navigating the maze of creating, buying and planning advertising
Advertising can be one of the most expensive, frustrating and mysterious tasks your organization undertakes. Where should you be advertising? Are your ads so-so or outstanding? Can you afford an ad agency - and do you know how to manage one? What about the great deal the TV station is offering you? Learn how to focus your advertising to get better results. We'll teach you the ins and outs of basic advertising planning, working with outside resources, creating solid ads and evaluating your efforts.
Who should attend?
Communications managers, marketing directors, advertising staff and others involved with creating, buying or planning advertising.
What you will achieve:
Learn to create effective advertising, work with outside resources including ad agencies and media reps and buyers and establish ad budgets, as well as tips for evaluating advertising.
What you will learn:
- Why some ads work and others don't
- Advertising development for do-it-yourselfers
- Working with agencies, media buyers and media reps
- Budgeting for advertising
- What are you getting for you money?
- What advertising can - and can't - do for you
Advertising that Gets Results features a presentation and interactive discussion to help you understand the basics of creating, placing and evaluating advertising.
Seminar Outline
A little planning goes a long way
- Advertising and your marketing plan - even if you don't have one
- Key factors in developing your plan
- Factoring in your unique organization goals and concerns
Budgeting
- Advertising is expensive
- How much is worth to you?
Developing your media approach
- Which media should you advertise with?
- There is no perfect media mix
- Evaluating a media plan
Developing your creative approach
- Your creative has a job to do
- Four kinds of messages
- Ad Review: the good, the bad, the ugly
- Consistency in advertising
Getting It Done
- Do it yourself or hire some help?
- Working with agencies, media buyers and media reps
- Working with graphic designers
- Shoestring solutions
Evaluation
- Some things you can measure - and some things you can't
- Finding your organizations measurement metrics
Registration Click here for workshop dates, times, locations and fees and registration information. |
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