Fix Your Marketing Workshops:
The Marketing Audit
A checkup to find what's working, what's not and how to make every aspect of your marketing work harder
Check-ups are never fun. Who likes going to the doctor? Like those kind of check-ups, this one's important and it will pay off. An audit takes you through a step-by-step evaluation of your marketing efforts. Find out what's working, what's not, where you could save money and what changes could get your better results. Too many people go on doing the same thing month after month, year after year - and wonder why they don't get results. Invest a little time, and you could uncover a wealth of opportunities. This hands-on workshop gives you the basics, and includes follow up consulting from experts to give you helpful guidance.
Need an objective eye to audit your strategic marketing efforts? Contact Us |
Who should attend?
Marketing and communications managers, executive directors and others responsible for the marketing, public relations and advertising functions.
What you will achieve:
Learn how to conduct an audit of your current marketing activities, promotions and communications materials, with a follow up review by the experts.
What you will learn:
- How to evaluate key marketing elements
- What an audit can do that everyday evaluation doesn't
- How to conduct an audit with results you can act on
- Key points of evaluation for key marketing areas
- Incorporating your audit findings into your planning
The Marketing Audit features a presentation and interactive discussion to help you understand how to identify areas that need improvement, use guidelines for evaluating specific activities and create action lists. After you do your audit, we'll look it over and provide an expert consultation by phone.
Seminar Outline
Why audit? How to audit?
- What an audit can do for your organization
- How and audit and planning work hand in hand
- Who should be involved in an audit?
Finding hidden treasure in your advertising
- Looking at media buying
- Reviewing your existing ads
- What's missing
Taking a hard look at printed materials
- Great content or off the mark
- Finding your look
- Logos
Getting the best from your web site and other materials
- Key elements of the web site
- Updating and enhancing the web site
- Giveaways and trinkets
- Other materials
Auditing infrastructure
- Looking at the budget
- Staffing and other resources
- Reviewing organization involvement and support
Auditing products
- What do you have?
- What do you need?
Auditing marketing planning
- What your marketing plan can do for you
- If you don't have a plan
- A word about research
Registration Click here for workshop dates, times, locations and fees and registration information. |
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