Fix Your Marketing Workshops:
Build Your Brand
Get more out of your marketing communication strategy
Good marketing is not just selling. Good marketing is communicating and layering messages via public relations, advertising, web, point of purchase, delivery and more all of which reinforce your brand in the mind of your potential customers. Branding differentiates you from your competition and allows you to pre-sell to your prospects before they even get to the point of purchase.
Whatever your business, your entire business should be focused on building your brand. This workshop will help you better understand the power of branding and how to think about your business like a brand.
Don't know where to start? Not a do-it-yourself kind of manager? DON'T PANIC! We can help. |
Who should attend?
Entrepreneurs looking to build their brand, managers responsible for promoting or marketing, service managers responsible for attracting clients or business.
What you will achieve:
A renewed focus on how your organization can take advantage of the power of branding to solve marketing challenges.
What you will learn:
- How branding helps consumers and the public
- How to differentiate yourself from other organizations?
- What is branding
- The difference between a company and a brand
- How to find and communicate the benefits of your organization
- The secrets of managing your message
- Determining the right message, the right audience and the right outcome
- The importance of consistency and branding
Build Your Brand includes an interactive presentation to help you understand the power of branding and how to use it.
Seminar Outline
Fractions and Fragments: What You Are Up Against
- Fragmented audiences
- Crowded marketplace
Message explosion
- Why more channels is a problem for you
- Is anybody listening?
What is a brand?
Benefits of branding
- Why we talk in terms of brands
- How consumers see you
- What problem do you solve?
- What have you done for me lately?
The difference between a company and a brand
- Why consumers buy brands not companies
- Your brand's benefit package
Using benefits to create a powerful promise
- Benefits tie you to your customers/constituents
- Understanding the core values of customers
- The soul of your organization
Messages: Getting it right
- 4 types of messages
- 5 critical touch points for managing messages
Getting your point across: how to use your brand
- Advertising, public relations and your brand
- Personal delivery of your brand message
Consistency
- Staying true to your messages and your brand
- Reinforcing your brand everywhere
Registration Click here for workshop dates, times, locations and fees and registration information. |
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