Fix Your Marketing Workshops:
Crisis Communication
Making the best of tough situations
A finger was found in Wendy's chili! Yuck! Gross! And, wow the Wendy's organization handled themselves and this crisis with finesse. The Dean of the local University was arrested and no one's talking, what should we think?
Without warning, you could find yourself and your organization in the middle of a situation that attracts media attention. What if a product malfunctions and causes injury? What if someone is hurt on the job or a key staff member is in legal trouble? What if a client sues you? It could even be something as unusual as someone driving their car through your office or a fire in your building. It may not even be negative. What if you have an overwhelming response to an event or activity? Lots of clients tell us "this will never happen to us," but the reality is you just don't know. The only way to be prepared for a crisis - good or bad - is to plan ahead.
Who should attend?
Executive directors, public relations staff, marketing and communications managers and organization spokespeople.
What you will achieve:
An understanding of how to communicate with the media and key constituencies in a crisis and the elements of a good crisis communication plan.
What you will learn:
- How the media operates and what they want
- Key elements of a good crisis communication plan
- How to choose a spokesperson for your organization
- Good crisis vs. bad crisis
- What you need to do before the crisis
Crisis Communication features a presentation and interactive discussion to help you understand what the media wants, what the public demands and how to manage information and the elements of a solid crisis communication plan.
Seminar Outline
Evaluating your potential for crisis
- Signs you're in trouble if you have a crisis situation
- Internal and external risks
- Knowing your customers and clients
Anatomy of a crisis
- Examples of great crisis management - and some that aren't so great
Step by step through a crisis
- Investigating the situation
- Who is on the front lines?
- Preparing for the media
- When the media calls you - what you can and can't say
- Other constituencies who need to know
- Updating information and passing it on
- The worst is over
- Follow up
How do you plan for a crisis?
- Key elements of a good plan
- Senior managers have to play a role
- Preparing boilerplate information
- The Game Plan - who does what, when and where
- Training and implementation
- Why you need to know the media ahead of time
Registration Click here for workshop dates, times, locations and fees and registration information. |
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