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Fix Your Marketing Workshops:
Getting It Done: Secrets to Great Design and Production

Tools, tips and techniques for producing outstanding communications materials by working effectively with graphic designers, printers and other production resources

A brochure that doesn't turn out the way you wanted it. Trying to design materials and missing the mark. The bewildering jargon of printers, graphic designers and production people. Producing great materials - print or broadcast - is a challenge. We'll show you how to get the most out of the creative experts that you work with, find and negotiate with printers and produce materials that look like you expect. Whether you produce materials in-house or outside, we'll share tons of tips to help you make the process easier and less painful.

Need us to manage your creative? Or maybe some individual coaching? Contact Us

Who should attend?

Marketing and communications managers, executive directors and others responsible for producing marketing, public relations, advertising and sales materials.

What you will achieve:

Learn dozens of tips and techniques for managing, negotiating and working with designers, printers, production organizations.

What you will learn:

When to do it yourself and when to get outside help
The art of managing graphic design
Choosing the best outside resources for your organization
Making do-it-yourself materials more professional
Avoiding expensive mistakes in printing production

Getting It Done features a presentation and interactive discussion to teach you the ins and outs of getting quality work from designers, printers and other production groups, as well as managing production budgets.

Seminar Outline

In house vs. Outside