Fix Your Marketing Workshops

Turn your brain on, get creative and build your marketing know-how. We offer real-world, interactive workshops that will help you power through problems, think big, strengthen strategies and fix your marketing.

No Nonsense Marketing Planning - with individual coaching!

Tired of stumbling along trying to figure out what you should do next to bring in customers or clients? Are you telling your organization's story but wondering if anyone is listening? Are you spending money on marketing with nothing to show for it?

This seminar will provide you with an overview of strategic marketing planning. You will learn why it's important to plan and the parts of a marketing plan, as well as exercises to help you better understand how to create a customized actionable plan with goals, deadlines and budgets. But you won't just learn about it. Through a series of tailored take-home assignments and individualized follow-up coaching we'll help you finish a plan filled with concrete ideas and step-by-step action plans of what you need to do to move your marketing forward.

Learn more about this workshop and how to register

Differentiate or Die

Point of difference is that special something that causes your clients and customers to use your services or products rather than your competitors'. Your point of difference is what makes you unique - no one can copy it. Most importantly, your point of difference is not what you think makes you different; it's what your CUSTOMER perceives as the thing that sets you apart.

At this interactive seminar you will review the principles of differentiation, as outlined in one of our favorite business books, Differentiate or Die by bestselling author Jack Trout, and take you through a series of exercises that will help you understand how to better differentiate your own organization.

Learn more about this workshop and how to register

The 6 P's: The Building Blocks of Marketing

Marketing is more than just advertising or promotion. The six P's of marketing are the updated version of the tried-and-true 4 P's.

1. Product - What should or shouldn't you offer? What is your real product?
2. People - Who uses your product? What do they care about?
3. Price - Can people afford your product or service? How do they value it?
4. Place - How do people get to your product? Where is it distributed? How is it delivered?
5. Production - Can you do what you promise? Can you meet demand? Is your production flexible enough to meet changing needs?
6. Promotion - How do you let people know what you have? How well does your promotion work?

At this workshop, you'll learn about each of the 6 P's in detail and walk away with a solid understanding of the foundations of marketing strategy and how the pieces fit together.

Learn more about this workshop and how to register

Build Your Brand

Good marketing is not just selling. Good marketing is communicating and layering messages via public relations, advertising, web, point of purchase, delivery and more -- all of which reinforce your brand in the mind of your potential customers. Branding differentiates you from your competition and allows you to pre-sell to your prospects before they even get to the point of purchase.

Whatever your business, your entire organization should be focused on building your brand. This workshop will help you better understand the power of branding and how to think about your business like a brand.

Learn more about this workshop and how to register

Public Relations 101

We often hear people say public relations is the best marketing you can do because it's free and it's easy. Not really. A great public relations program is part art, part science and lots of hard work. Where do you start?

If you want to boost awareness for your organization you'll love this workshop. We'll define why you need a pr strategy in the first place; give you some tips and tools for working effectively with journalists, writing press releases, and media alerts, interviewing and more. You'll also walk away with a new-found understanding of what makes news, how to get your message out, and how to choose the best public relations tools for your organization.

Learn more about this workshop and how to register

Working With the Media: Getting in the News

Reporters are always on the lookout for information, expertise and people to help tell a story. But expert resources are often a dime a dozen. The way you tell your organization's message and communicate with reporters can be the tipping point.

At this seminar, you'll learn the "language of public relations," what reporters really need and how to become an expert resource. You'll spend the entire afternoon getting hands-on experience. You'll practice writing press releases, crafting story ideas, pitching a story and practicing interviewing skills.

Learn more about this workshop and how to register

Crisis Communication

A finger was found in Wendy's chili! Yuck! Gross! And, wow the Wendy's organization handled themselves and this crisis with finesse. The Dean of the local University was arrested and no one's talking, what should we think?

Without warning, you could find yourself and your organization in the middle of a situation that attracts media attention. What if a product malfunctions and causes injury? What if someone is hurt on the job or a key staff member is in legal trouble? What if a client sues you? It could even be something as unusual as someone driving their car through your office or a fire in your building. It may not even be negative. What if you have an overwhelming response to an event or activity? Lots of clients tell us "this will never happen to us," but the reality is you just don't know. The only way to be prepared for a crisis - good or bad - is to plan ahead.

Learn more about this workshop and how to register

Advertising that Gets Results

Advertising can be one of the most expensive, frustrating and mysterious tasks your organization undertakes. Where should you be advertising? Are your ads so-so or outstanding? Can you afford an ad agency - and do you know how to manage one? What about the great deal the tv station is offering you? Learn how to focus your advertising to get better results. We'll teach you the ins and outs of basic advertising planning, working with outside resources, creating solid ads and evaluating your efforts.

Learn more about this workshop and how to register

The Marketing Audit

An audit doesn't sound like much fun, but this one will pay off. An audit takes you through a step-by-step evaluation of your marketing efforts. Find out what's working, what's not, where you could save money and what changes could get your better results. Too many people go on doing the same thing month after month, year after year - and wonder why they don't get results. Invest a little time, and you could uncover a wealth of opportunities. This hands-on workshop gives you the basics, and includes follow up consulting from experts to give you helpful guidance.

Learn more about this workshop and how to register

Getting It Done: Secrets to Great Design and Production

There is nothing more frustrating than spending valuable resources on materials that don't turn out the way you envisioned. Dealing with printers, graphic designers and production people is an art. Producing great materials - electronic, print or broadcast - is a challenge. We'll show you how to get the most out of the production people you work with, find and negotiate with printers and produce materials that look like you want them. Whether you produce materials in-house or outside, we'll share tons of tips to help you make the process easier and less painful.

Learn more about this workshop and how to register

Recommend this site