Fix Your Marketing Workshops:
Public Relations 101
The nuts and bolts of boosting your public relations power
We often hear people say public relations is the best marketing you can do because it's free and it's easy. It is a fabulous tool, but it's not exactly free and it's definitely not easy. A great public relations program is part art, part science and lots of hard work. Where do you start?
If you want to boost awareness for your organization you'll love this workshop. We'll define why you need a pr strategy in the first place; give you some tips and tools for working effectively with journalists, writing press releases, and media alerts, interviewing and more. You'll also walk away with a new-found understanding of what makes news, how to get your message out, and how to choose the best public relations tools for your organization.
Who should attend?
You should attend this workshop if you are responsible for promoting your organization or special events, boosting awareness, working with the media or overseeing marketing efforts.
What you will achieve:
A solid understanding of public relations tools and strategies you can use to promote your organization.
What you will learn:
- Using public relations as part of your marketing mix
- Why should you work with the media anyway?
- Finding and telling your story
- Getting your story out
- Tools of the trade: op-ed pieces, stories, interviews, the internet and more
- Getting other people to tell your story
- Resource tools you can't do without
Public Relations 101 is a dynamic, interactive session that gives you an overview of media relations and concrete ideas and tools you can put into action.
Seminar Outline
The role of public relations
- Public relations or advertising?
- It's not easy and it's not free, but it does work
Getting on board with the media
- Why you should work with the media
- How you can give reporters exactly what they want
Finding and telling your story
- A compelling story
- What people really want to know about your organization
- How can you best tell your story?
Getting your story out
- Avenues for public relations: in print, in broadcast and more
- Choosing the best strategies for your organization
More than media
- Other venues for telling your story
- The power of partners
Tools and resources
- Press kits, the internet and more
- Facts and figures
- White papers, research and expert information
Registration Click here for workshop dates, times, locations and fees and registration information. |
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