Fix Your Marketing Workshops:
The 6 P's -- The Building Blocks of Marketing
Build a solid foundation for your organization's marketing efforts
The six P's of marketing are the updated version of the tried-and-true 4 P's. Understanding each of the 6 P's and how to use them can help your marketing results skyrocket. We'll cover each of the 6 P's:
- Product - What should or shouldn't you offer? What is your real product?
- People - Who uses your product? What do they care about?
- Price - Can people afford your product or service? How do they value it?
- Place - How do people get to your product? Where is it distributed? How is it delivered?
- Production - Can you do what you promise? Can you meet demand? Is your production flexible enough to meet changing needs?
- Promotion - How do you let people know what you have? How well does your promotion work?
From this workshop, you'll get a solid understanding of the foundations of marketing strategy and how the pieces fit together. Whether you have a product or service, are profit-based or non-profit, the 6 P's can put you on the right track.
Who should attend?
Presidents, executive directors and managers responsible for marketing - anyone involved with creating the marketing vision for your organization.
What you will achieve:
A solid understanding of the elements of marketing and how your organization can use the 6 P's to improve your marketing results.
What you will learn:
- How to use the six basic elements of marketing
- Key factors for great strategies on pricing, product, target markets, promotions and more
- Secrets to creating the best marketing mix for your organization
- How to balance the 6 P's for your organization or company
- Identifying the right product, right people, right place and right promotion
The 6 P's -- The Building Blocks of Marketing features an interactive presentation and discussion, along with group exercises, to help you understand the power and the beauty of the perfect marketing mix.
Seminar Outline
Why balancing the 6 P's is crucial to success
- Keys to the successful marketing mix
- Knowing what's right for your organization
Product
- What is your real product?
- What do your consumers, users or clients have to say?
- Changing your services and products
People
- Knowing your customers - current and future
- The high cost of not knowing
- Identifying additional target groups
Price
- Are you low cost, high cost or in the middle?
- Factors that drive pricing - and those that shouldn't
- Evaluating optimum pricing strategies
Place
- Making the most of the distribution you have
- Looking at where your people are
- Creative distribution
Production
- Production and process: flexibility or fixed?
- Services: the sky is the limit
- Looking at the future for production
Promotion
- Advertising, public relations and other promotion
- Promotional budgets and calendars
- How do you know if it's working?
Registration Click here for workshop dates, times, locations and fees and registration information. |
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