Fix Your Marketing Workshops:
No-Nonsense Marketing Planning - with individual coaching
Create a real-world, customized plan for marketing communication strategy that you can put to work for your organization. Whether you are an entrepreneur running a small business or a marketing executive, this workshop will give you an overview of how to write a strategic marketing plan that gets results. Then, in follow up assignments, you'll write your own customized marketing plan, with individual coaching and feedback from us.
What you will learn:
- The nuts and bolts of the marketing communication strategy
- How to collect vital competitive intelligence and research new markets
- Tips for assessing your competitors and the competitive landscape
- Techniques to define your audiences
- Straightforward methods for analyzing your organization inside and out
- Secrets of creating targeted messages
- How to set measurable objectives
- Using the marketing mix and choosing marketing strategies and tactics
- How to set effective time lines
- How to evaluate your plan and its implementation
Who should attend?
This program is designed for those experienced in marketing, people new to marketing, and non-marketing people charged with the marketing business function.
No Nonsense Marketing Planning includes a one day meeting plus a 4-part assignment to develop your individual plan and coaching sessions.
Seminar: The one-day seminar is designed to give you a concrete understanding of marketing planning.
Four-Part Coaching: On Day 1 you walk away with your first assignment to begin your plan. Turn in assignments via email, then receive timely feedback, concrete suggestions to improve your plan and next steps. After you work your way through three more assignments, you should have a complete plan that is ready to implement.
Seminar Outline
Destination marketing: Drive your business where you want to go
- What is strategic planning?
- Why do you need it?
- What is a working plan?
Analysis
- How do you evaluate your organization's marketing?
- What are your company's internal and external strengths and weaknesses?
Who is the competition?
- Scanning the environment
- What trends are affecting the industry and your market segment?
- What is competition doing that you are not? Why?
Target Audiences
- Why you can't market to the general public
- How to pick your audience
Messaging
- Key facts that you want your audience to know about you
Measurable objectives:
- Setting measurable objectives based on desired outcomes
Strategies and Tactics:
- Creating achievable strategies linked to objectives
- Brainstorming for tactics - the specific things you need to do to accomplish your strategies
Setting Timelines
- Prioritizing and setting deadlines
Evaluating your plan
Registration Click here for workshop dates, times, locations and fees and registration information. |
Recommend this site
|
