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Fix Your Marketing Seminars:
Working with the Media

Build your media relations skills, give better interviews, write better press releases and more

Reporters are always on the lookout for information, expertise and people to help tell a story. But expert resources are often a dime a dozen. The way you tell your organization's message and communicate with reporters can be the tipping point.

At this seminar, you'll learn the "language of public relations," what reporters really need and how to become an expert resource. You'll spend the entire afternoon getting hands-on experience. You'll practice writing press releases, crafting story ideas, pitching a story and practicing interviewing skills.

Need a public relations overhaul? DON'T PANIC! We can help.

Who should attend?

Anyone who talks with the media, creates news releases or news stories or works to get publicity for an organization.

What you will achieve:

Public relations communication tips and tools you can put to work to make your public relations strategy and media relations effort more effective, plus a hands-on work session.

What you will learn:

What the media can and can't do for you
Find out how reporters work and what they need
Finding and telling your story
Getting your story out
Doing great interviews
How to become an expert resource

Working With the Media includes an interactive discussion designed to give you an overview of media relations and hands-on practice for writing a press release, pitching a story and giving an interview.

Seminar Outline

What the media can and can't do for you